Who we are

We’re a hands-on marketing partner for businesses that want clarity, consistency, and real results online. From websites to SEO to paid ads, we support you with strategy and execution that’s transparent, collaborative, and built around your goals, not ours.

We work closely with you, share what we know, and keep things simple so you always feel informed, supported, and confident in your marketing.

Our Story & Vision

Many business owners know marketing matters, they just don’t know where to start or who to trust. The truth is that real growth requires expertise across SEO, ads, content, analytics, and creative. Hiring one generalist rarely works, and building an in-house team is expensive and time-consuming.

Good Name was created as a better middle ground. We provide clear strategy, hands-on support, and transparent execution without the agency ego or inflated retainers

Our vision is simple: Make high-quality digital marketing accessible to growing businesses and help them scale confidently, sustainably, and with full clarity.

Our Mission & Values

We started Good Name to give growing businesses access to honest, effective marketing support. Our mission is simple: help you build a strong digital foundation, attract the right customers, and grow with clarity and confidence.

Local Mindset, Global Reach

We are proud to support businesses in Montreal and beyond. You get the benefit of local understanding paired with digital expertise that works at any scale.

Client-First Partnership

Your goals guide every decision. We take the time to understand your business and work with you, not around you. When you grow, we grow.

Transparency & Clear Communication

No guessing, no “black box” marketing. You always know what we’re doing, why we are doing it, and how it’s performing. We explain things simply and share our knowledge so you feel confident, not confused.

Results That Matter

We focus on meaningful outcomes, not vanity metrics. From qualified leads to conversions and revenue, we measure what actually drives business growth and make decisions based on real data.

Meet the founder

Hi, I’m Daniel — the founder of Good Name Agency.

After nearly a decade working across every part of digital marketing, I noticed the same thing again and again: small and growing businesses often struggle to find honest, reliable marketing support. They get sold complicated plans, unclear reporting, and quick fixes that don’t move the business forward.

So I started Good Name to do things differently. I work closely with founders, local business owners, and growing teams to build marketing foundations that make sense and scale with you as you grow.

On a personal note, I am based in Montreal and believe in supporting the businesses that make our communities unique. Outside of work, you will usually find me doing Yoga, learning new languages, or discovering a new coffee shop.

If you're looking for a marketing partner who cares about your business, your customers, and your long-term success, you’re in the right place.