Scaling AlumComplete’s Digital Presence

Company Background

AlumComplete is a Montreal-based manufacturer of premium sliding and pivot doors and interior room partitions for both residential and commercial spaces. Their products are trusted by homeowners, designers, and contractors who want functional, modern solutions without compromising style.

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The Challenge

When AlumComplete partnered with us, they had strong products and demand but needed support building a consistent digital presence and generating qualified leads across multiple channels.

  • Limited presence across social platforms
  • No email marketing strategy in place
  • Paid ads running without consistent optimization
  • Need for improved SEO and on-site content
  • Landing pages and product pages that needed refinement for conversions and search visibility

They were ready to scale, but needed unified marketing support to bring everything together.

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Our Approach

We focused on establishing a clear, multi-channel marketing foundation built around visibility, engagement, and measurable lead generation. Our work included:

Social Media Management & Expansion

We expanded AlumComplete’s presence across major platforms including Pinterest, Facebook, Instagram, LinkedIn, TikTok, YouTube, and Houzz.

This helped the brand reach new audiences, showcase real installation projects, and stay top-of-mind across channels where homeowners and designers actively search for inspiration.

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Highlights:
  • Grew presence from 3 platforms to 7
  • Introduced a consistent posting schedule, repurposing content across social channels
  • Increased Pinterest visibility, reaching 160,000 monthly views
  • 200% increase in leads sourced from organic social channels

SEO & Content Development

To support long-term search visibility and organic lead flow, we developed SEO-focused content including blog articles and product landing pages, and completed technical SEO improvements.

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Results:
  • Content created to target high-intent keywords
  • Pages optimized for search
  • New blog posts published
  • Organic traffic increase of 16% since the start of engagement
  • 27% improvement in average keyword positioning
  • New keywords ranking on page one for targeted searches

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Paid Advertising (Google Ads)

We restructured AlumComplete’s Google Ads setup to improve lead quality and reduce wasted spend across Quebec and Ontario. This included tightening keyword targeting, improving campaign organization, and aligning ads with search intent.

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Key improvements:
  • Refined keyword targeting by shifting from broad match to more precise terms to avoid irrelevant clicks and increase qualified traffic
  • Separated branded and non-branded campaigns for better budget control and clearer performance insights
  • Removed redundant keywords and added negative keywords to avoid internal competition and irrelevant searches
  • Improved ad messaging by incorporating brand elements and high-intent language
  • Introduced proper language targeting and aligned English/French ads and extensions with regional audiences
  • Added missing ad extensions (callouts, structured snippets, images) to boost click-through rate and relevancy
  • Adjusted location and network settings for more efficient spend and higher-quality traffic
  • Tested bidding strategies to balance cost-per-click and conversion volume given lower data environments

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Impact:
  • Reduced cost per lead by nearly 20%
  • Increased conversion rate by 0.5%
  • Introduced conversion tracking improvements and campaign segmentation for improved lead quality

Email Marketing

We launched AlumComplete’s first email marketing initiatives through GetResponse, including segmented newsletter campaigns for designers, contractors, and homeowners.

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Results:
  • Initial open rate of 58% for designer pilot
  • Expanded send achieved 65% open rate
  • 8% click-through rate
  • New inquiries directly attributed to email campaigns

Email has now become a reliable channel for updates, education, and lead generation.

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Key Outcomes:

Across the first months working together, AlumComplete saw:

  • Expanded social footprint and engagement
  • Improved paid ad performance and lower CPL
  • Strong SEO growth
  • Successful launch of a new email channel
  • New landing pages supporting sales and lead conversion
  • A cohesive, multi-channel marketing system
  • Consistent content output and clearer brand presence

Conclusion

AlumComplete’s growth shows the impact of building a strong digital foundation and executing consistently across channels. With unified efforts across social, SEO, web, paid ads, and email, they are now reaching more customers, generating higher-quality leads, and building long-term visibility in a competitive space.

We continue to support AlumComplete as they scale and introduce new products and partnerships, focusing on sustainable, data-driven growth and marketing that reflects the quality of their brand.

Based in Montreal, Good Name is your go-to agency for all your marketing needs.

daniel@goodnameagency.com

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